Growth Marketing Manager

Please Apply Here: https://jobs.gusto.com/postings/heliae-development-llc-growth-marketing-manager-2ea43b78-d421-42d9-9ec1-69e9f7cded97

Job Title: Growth Marketing Manager

Salary: $85,000 – $110,000/year (DOE) plus bonus

Location: Gilbert, AZ (Remote possible)

Position Type: Full-Time

Company Description
PhycoTerra^® is redefining how agriculture approaches soil health – delivering science-backed, microalgae-based solutions that help growers drive consistency, resilience, and return on every acre. Built for real-world conditions, PhycoTerra products enhance microbial activity, improve nutrient and water efficiency, and support stronger plant performance – without adding complexity to the operation.

At its core, PhycoTerra is about enabling regenerative practices that work at scale, helping farmers improve soil structure, increase yields, and build long-term sustainability season after season. It’s a practical path forward: better outcomes, healthier soils, and a system designed to last.

This commitment is grounded in our mission – Farm Forever – ensuring that every product we develop and every partnership we build is focused on keeping land productive, profitable, and resilient for generations to come.

Powered by Heliae^®, a leader in microalgae innovation, PhycoTerra is part of a broader mission to harness nature’s most powerful organisms to solve agriculture’s biggest challenges.

Basic Function
We’re looking for a Growth Marketer who knows how to turn marketing activity into measurable pipeline and revenue. This role will own the development and optimization of our demand generation engine, leveraging HubSpot as the core platform for lifecycle marketing, lead nurturing, and pipeline acceleration.

The ideal candidate understands how to build full-funnel growth systems – from lead acquisition and segmentation to automated nurture programs and sales enablement. You should be comfortable analyzing performance data, running experiments, and continuously improving conversion across the buyer journey. You should have some ag industry experience, whether professionally or from a personal interest perspective.

This role will work closely with sales to ensure marketing is driving qualified opportunities and measurable business growth.

Reports to: Director of Marketing

Primary Responsibilities and Duties may include but are not limited to:

• Own HubSpot marketing automation, including workflows, lifecycle stages, lead scoring, and segmentation
• Develop and execute multi-channel campaigns that generate qualified leads and pipeline
• Design and implement lead nurture programs to move prospects through the funnel
• Monitor and improve conversion across the full funnel: Visitor → Lead → MQL → SQL → Opportunity
• Run A/B tests across landing pages, emails, and conversion paths
• Use behavioral and engagement data to improve targeting and personalization
• Build workflows that support sales follow-up, deal acceleration, and lead handoff
• Track and report on campaign performance including MQLs generated, pipeline creation, cost per opportunity, and revenue influenced
• Build dashboards in HubSpot that provide leadership with clear insights into marketing performance
• Develop a culture of experimentation by testing messaging, channels, and conversion strategies
• Identify new acquisition opportunities across paid, organic, and partner channels
• Continuously optimize marketing programs based on performance insights

Qualifications

• Must be legally authorized to work in the United States
• Bachelor’s degree or above in marketing, communications, or analytics
• 3–5 years of experience in demand generation, or lifecycle marketing
• Strong hands-on experience with HubSpot marketing automation
• Experience managing full-funnel demand generation campaigns
• Familiarity with lead scoring, lifecycle stages, and marketing attribution
• Deep understanding of conversion optimization and funnel metrics
• Strong analytical mindset with experience using marketing data to inform decisions
• Ability to build and optimize automated workflows and nurture campaigns
• Experience collaborating closely with sales teams
• Experience in agriculture, or product marketing a plus

Heliae is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or accommodation during the application process because of a disability, it will be made available upon request. The company is pleased to provide such assistance, and no applicant will be penalized because of such a request.