Ari Ratner

Director of Marketing

Ari Ratner leads Marketing at PhycoTerra, with a focus on brand strategy, demand generation, and market development initiatives that help drive adoption of PhycoTerra. His team’s responsibilities include sales enablement, lead generation, and strategic media partnerships that support both short- and long-term commercial objectives.

Ari brings more than 15 years of marketing leadership experience across CPG, B2B, and sports-adjacent industries. He has built and scaled brands, launched innovative products, and developed go-to-market strategies for companies ranging from high-growth startups to global category leaders. His background includes senior roles and strategic work with organizations such as Chobani and Perfect Day, along with entrepreneurial ventures spanning beverage innovation, sports media, and consumer brand development.

Ari holds a B.A. in Communications from THE Ohio State University and an M.S. in Creative Brand Management from Virginia Commonwealth’s Brandcenter. Outside of work, Ari is deeply passionate about his family, exploring entrepreneurial endeavors, and rooting for all things Buckeyes and the NY football Giants.