Case Study:
A Unique Input Helping Norder’s Supply Grow Farmer Trust

Farmers are skeptical of biologicals. Here’s how one Nebraska retailer changed the conversation.

The biological input space is crowded, and farmers know it. Years of products that overpromised and underdelivered have made them harder to sell and quicker to say no to. Jeff Vinzant at Norder’s Supply in Elwood, Nebraska found a way through, and it started with a product that works differently than anything else in the space.

The key was to move away from adding biologicals and, instead use a food source that feeds the native microbes that are already in the soil.

Inside the case study, you’ll learn:

• Why Jeff moved away from traditional biological products and what made PhycoTerra FX different
• How he positions PhycoTerra FX in a crowded market and who is most receptive to the recommendation
• The convenience factor that makes PhycoTerra FX easy to sell and easy for growers to say yes to
• How carrying PhycoTerra FX has strengthened the relationship between Norder’s Supply and their growers
• What Jeff would tell any retailer sitting on the fence

“Something that is low cost, no additional application charges needed, and environmentally sound could definitely return its investment.”

– Jeff Vinzant, Norder’s Supply | Elwood, NE

Submit your Information to Access this Free Case Study

Once submitted, you will be redirected to the case study.